It’s Weird Niche Wednesday time again, my friends. (Cue applause.)
What is our weird niche this time? Well, it’s not quite as weird as some we’ve had in the past, but it did make me shake my head.
It’s premade peanut butter and jelly sandwiches for people too busy to make their own… I think?
Can’t quite figure out the niche for this one other than it’s convenience foods taken too far. Call me old-fashioned, but I don’t get it
I’m a fan of Smuckers Jams, but this is just ridiculous, in my opinion. But, I’ll set my opinions aside and we can just analyze this niche and figure out why people are buying it. And, how it got into all of the big grocery chains.
Business Lessons Learned from the Frozen PB&J Niche:
- Convenience sells.
Obviously there is a market for convenience. I can see the appeal of having all of your groceries in one box. There have been times when we’ve run out of jam or bread and needed to run to the store, but still. ..
- Americana sells.
PB&J is American history. (It’s like apple pie and baseball.) The tradition of mom making a pb&j for you with love every day and putting it into your lunch box with a little note. Oh, wait. Uhhh.. that’s not what’s happening.
- Once again – Don’t overcomplicate things.
In your quest for a way to make money in business, obviously it doesn’t take a rocket scientist to figure out how to make a pb&j, take off the crusts and stick them in a box in the freezer. Just do it!
Yes, I’m being a little sassy today, but that’s because I think some things don’t need to be convenience’d up for you. Did you know that you can also now buy hard-boiled eggs (yes, pre-cooked) in the store. I understand wanting to have a hard-boiled egg handy, but really? And, the rice in a bag? Next thing you know you’ll find pre-peeled bananas and sliced apples. Oh wait.
Anyway, we’re talking about Peanut Butter and Jelly today and so I did a little keyword research for you.
Keyword Research for the PB&J Niche:
I ran a bit of keyword research and I found over 750 keyphrases using “Peanut Butter Jelly”. Surprising? Yes!
Now, not all of these are money-making keyphrases, of course, but it’s interesting none-the-less.
During my research I discovered that most people were searching for the song “Peanut Butter Jelly Time” and the accompanying dance. lol. See below for the dancing banana that started the craze.
Sample keyphrases for “Peanut Butter Jelly Time” song.
- peanut butter jelly dance
- peanut butter jelly ring tones
Then, another chunk of the keyphrases were for recipes, of course. People want to make foods (and drinks) with peanut butter and jelly.
- peanut butter jelly martini – YUM!
- peanut butter and jelly and bacon sandwich – (Remember the posts about Bacon products? Weird Niche: Bacon)
- peanut butter jelly wings (Yes, really)
- peanut butter jelly cookie recipe
And, some of the terms that people were searching for were for gifts, oddly enough.
- peanut butter jelly t-shirts
- peanut butter jelly gifts
- peanut butter jelly necklace (go figure)
So I did a little snooping around the ‘net to try to figure out what the heck the “PB&J gifts” were.
Here’s what I found.
You can even get PB&J Shoes:
I even discovered a recurring revenue model for Peanut Butter afficionados. Yes, a Peanut Butter of the Month club. Go figure!
Let me know what you think about this week’s weird niche. And, have a great day!
If you want to find a profitable online niche,
I recommend you check out these pre-researched packages: