This morning, I received a notice that John Reese is shutting down his Blog Rush project as it’s just not living up to his expectations.
There are a few lessons to be learned here.
1. Test, test, test.
You can’t know what is or is not working unless you’re testing results.
If it’s Google Adsense, set up channels to see which of your sites or sections is making you money. If you’re promoting affiliate programs, keep track of those that are converting and those that are not. Follow the money trail.
2. EVERYONE has failures.
You don’t own the rights to having projects fail — although I know it can feel like that some days. (We ALL have those days.) We all have had to close the doors on projects that stunk it up. We all have had to rethink and readjust areas of our businesses. It’s part of being adaptable and learning and growing — not failing. To me, a larger mistake is holding onto something that’s not making money, even when you KNOW that it’s a failure, just because it’s in your heart. Been there. Done that. Which leads me to…
In order to focus, you need to cut off those projects that are sucking your resources. We all have 24 hours in the day, and, last time I checked, some of that was needed for sleeping. So, we have to make decisions at times with our brains and not with our hearts. (If I made every decision with my heart, you don’t even want to KNOW how many websites I’d have today.) 😉
My bud, Kelly McCausey has a wonderful course about focus (Power of a Focused Business). If you need a pep talk that’s a great course. I’ve been very heavy into focusing more this year, although I still think I need a major dust-bunny sweeper. You know, like Clean Sweep, but for your business? I think that’s what Alice Seba is doing in her Spring Cleaning for your Business course.
So, what lessons are you taking from this experience? I know it makes me sit up a little taller today, knowing that even the Great John Reese (and I truly say that with respect, not sarcasm) also stumbles on occasion.
What do you do when you stumble? Brush off your pants and get back to work.
Onward we go. Can’t wait to see what he does next.
Have a great week!