Online Business Marketing Success with Nicole Dean » Copywriting

Marketing Monday: Power of Proofreading

Nicole — Mon, 10 Oct 2011 15:30:32 +0000

Back in 2008, I wrote a blog post about Bear on a Bicycle – and the importance of using good copy (or at least having a good editor). This week, a similar phrase caught my eye on the back of a four-pack of Crest Complete. The box says: “Fights cavities + whiter teeth in one [...]

Marketing Monday: Using Humor in Marketing

Nicole — Mon, 03 Oct 2011 14:02:48 +0000

This week’s marketing that caught my eye is a great example of two things. 1. How to use humor in marketing. 2. Knowing your audience. 3. Showing the benefits of your product. (No wedgies!) Warning – wedgie below. Obviously my husband didn’t not appreciate this marketing as much as I did. But I think I [...]

Marketing Monday: The power of a single word.

Nicole — Mon, 12 Sep 2011 16:31:30 +0000

Hey guys and gals. I was shopping at PetSmart the other day (one of my favorite places to spend money in the entire world) — and I was grabbing some dog food. My two big boys eat like horses. Anyway, I saw these bags of dog food and there is one word on there that [...]

Where to Get Custom Promotional Tools for your Affiliate Program?

Nicole — Sat, 02 Apr 2011 17:10:34 +0000

I have a VERY cool announcement for those of you who have neglected affiliate programs. And, of course, most affiliate programs are very neglected. One of my very own helpers, Tracy Roberts, has opened an “Affiliate Toolbox” offer where they’ll create custom affiliate promo tools that you can add to *your* affiliate center – and [...]

Can Good Copywriting Sell a Bad Toupee?

Nicole — Fri, 19 Dec 2008 21:01:07 +0000

Oh yeah, baby. It can. And, I can prove it. If you saw this graphic of a Toupee, would you buy it? I didn’t think so. What if it were accompanied by this? Too funny! Now, you actually have me thinking of men in my life who NEED this toupee. And, at only $6.95 — [...]

More Copy & Marketing Mistakes to Make you Laugh

Nicole — Wed, 17 Dec 2008 21:33:58 +0000

In business, you really have to have a sense of humor — especially when dealing with clients or AS a client. How many of you got the email from Jimmy D. Brown today about his new PLRSO.com club that looked like this: Well, the little “Sbj:” part before it wasn’t supposed to be there, obviously.v [...]

A Bear on a Bicycle? The importance of Good Copy

Nicole — Tue, 23 Sep 2008 13:03:06 +0000

A few weeks ago, I had a tremendous giggle reading this story. (It’s only funny because I know that the man is alive and well). Teacher OK after crashing into bear on a bicycle Why did I giggle? Well, silly, I couldn’t figure out why the bear was on the bicycle in the first place. [...]

THIS is how you do an Upsell

Nicole — Fri, 19 Sep 2008 17:01:01 +0000

I am a firm believer in taking full advantage of every visitor that you get to your website. One of the ways to do that is by having an Upsell. Statistics show that 40% of your customers WILL give you more money if you ask them to. Are you asking? So, you might be asking [...]

Free: Copywriting eBook ($17 value)

Nicole — Mon, 21 Apr 2008 14:24:31 +0000

My bud, Kelly McCausey, is an expert blogger at a new site for moms. (She’s the numero uno work at home mom expert there.) Am I jealous? Only a little. But, I love my Kelly and am very very happy for her! Kelly is dedicated to making sure that she provides exactly the information that [...]

Totally FREE Copywriting Call with Lorrie Morgan-Ferrero!

Nicole — Sat, 25 Aug 2007 00:21:13 +0000

Hey my friends. Don’t miss this free call. I signed up. Hopefully I can make it to the live call, but, if not, Lorrie IS making the recording available for a very limited time. Here’s the scoop I got in my inbox — (yes, it’s a copy/paste, but I added my comments) Begin Call Details… [...]

Now This is How you Get BUZZ!

Nicole — Thu, 12 Jul 2007 20:46:15 +0000

My friend, Lorrie Morgan-Ferrero knows how to generate buzz. Whether she’s talking about her Red Hot Chicken (it’s a timer, believe it or not), her Red Hot Boots, or just being her Red Hot Self, she’s got it goin’ on. (Yes, I’m jealous!) Well, she’s at it again. This time, she’s having a Monopoly(tm) contest [...]

Lorrie Morgan-Ferrero Launches Speed Copywriting Workshop

Nicole — Sat, 16 Jun 2007 19:56:14 +0000

If you’re anything like me, you know you could make more sales if your copy was stronger. But you just can’t seem to make yourself sit down to do it, right? I know. It’s a pretty common (and COSTLY) dilemma. In fact, I, sometimes feel paralyzed when I sit down to write sales copy. (PANIC, [...]

Last of the Free Copywriting Videos

Nicole — Tue, 05 Jun 2007 14:05:29 +0000

Good morning! Lorrie Morgan-Ferrero has posted the last of her copywriting critiques on her site. You can view the video here for free: CLICK HERE FOR FREE ACCESS I work closely with her and I’ll personally be removing this video from her site in a few days. So, go watch it while it’s still there.

Success Roadblock #4 Bad Copy

Nicole — Mon, 07 May 2007 22:34:29 +0000

Copywriting is another roadblock to success. If your copy stinks, you can’t sell yourself out of a paper bag. First of all, hiring a copywriters is darned expensive. Secondly, it can be a really hard skill to learn. Well, one of my clients happens to be one of the top copywriters in the WORLD. (See? [...]

Good Copy is Essential to your Online Success

Nicole — Wed, 11 Apr 2007 18:49:47 +0000

One of my friends, Lorrie Morgan-Ferrero, is known as one of the best copywriters in the world. She’s a pretty cool person, too! What’s that have to do with you? Well, no matter whether you’re in Direct Sales, Product Sales, whether you are a blogger, Internet Marketer, Author, Coach or Consultant, you need to use [...]

Does your Ad Stink?

Nicole — Thu, 30 Nov 2006 22:21:49 +0000

On Tuesday I gave you some advice about advertising and recommended these sites as good choices: HBWM Ads , Direct Sales Ads , USA WAHM Ads I received several questions and most of them were similar: “Nicole, I’ve tried advertising and it doesn’t work! How can I make my advertising more effective?” There are several [...]