Back in 2008, I wrote a blog post about Bear on a Bicycle – and the importance of using good copy (or at least having a good editor). This week, a similar phrase caught my eye on the back of a four-pack of Crest Complete. The box says: “Fights cavities + whiter teeth in one [...]

This week’s marketing that caught my eye is a great example of two things. 1. How to use humor in marketing. 2. Knowing your audience. 3. Showing the benefits of your product. (No wedgies!) Warning – wedgie below. Obviously my husband didn’t not appreciate this marketing as much as I did. But I think I [...]

Hey guys and gals. I was shopping at PetSmart the other day (one of my favorite places to spend money in the entire world) — and I was grabbing some dog food. My two big boys eat like horses. Anyway, I saw these bags of dog food and there is one word on there that [...]

I have a VERY cool announcement for those of you who have neglected affiliate programs. And, of course, most affiliate programs are very neglected. One of my very own helpers, Tracy Roberts, has opened an “Affiliate Toolbox” offer where they’ll create custom affiliate promo tools that you can add to *your* affiliate center – and [...]

Oh yeah, baby. It can. And, I can prove it. If you saw this graphic of a Toupee, would you buy it? I didn’t think so. What if it were accompanied by this? Too funny! Now, you actually have me thinking of men in my life who NEED this toupee. And, at only $6.95 — [...]

In business, you really have to have a sense of humor — especially when dealing with clients or AS a client. How many of you got the email from Jimmy D. Brown today about his new PLRSO.com club that looked like this: Well, the little “Sbj:” part before it wasn’t supposed to be there, obviously.v [...]

A few weeks ago, I had a tremendous giggle reading this story. (It’s only funny because I know that the man is alive and well). Teacher OK after crashing into bear on a bicycle Why did I giggle? Well, silly, I couldn’t figure out why the bear was on the bicycle in the first place. [...]

I am a firm believer in taking full advantage of every visitor that you get to your website. One of the ways to do that is by having an Upsell. Statistics show that 40% of your customers WILL give you more money if you ask them to. Are you asking? So, you might be asking [...]

My bud, Kelly McCausey, is an expert blogger at a new site for moms. (She’s the numero uno work at home mom expert there.) Am I jealous? Only a little. But, I love my Kelly and am very very happy for her! Kelly is dedicated to making sure that she provides exactly the information that [...]

Hey my friends. Don’t miss this free call. I signed up. Hopefully I can make it to the live call, but, if not, Lorrie IS making the recording available for a very limited time. Here’s the scoop I got in my inbox — (yes, it’s a copy/paste, but I added my comments) Begin Call Details… [...]

My friend, Lorrie Morgan-Ferrero knows how to generate buzz. Whether she’s talking about her Red Hot Chicken (it’s a timer, believe it or not), her Red Hot Boots, or just being her Red Hot Self, she’s got it goin’ on. (Yes, I’m jealous!) Well, she’s at it again. This time, she’s having a Monopoly(tm) contest [...]