As marketers, we’re always told to “niche it up”. And, my coaching clients frequently ask me, “What niche should I get into?”
Here are some niches that I certainly had never thought of!
#18: Demotivators – (Don’t tell the kids but I know that this is what they got me for Christmas. They know me so well!) This is an example of actually providing a product that is funny, hip, and NEEDED.
It starts to fall apart after that one…
#17: Nostril Egg Separator – Just the other day, I tried to separate some eggs for a cornbread recipe that I was making. The first one came out like a charm. The other? Not so good. If only I had a ceramic nose to use to separate my eggs… You know, eggs look enough like snot. This one just kind of makes my stomach turn. Would I use it? Heck yeah. It’s cool. But, I might gag while cooking, which is really not cool for the people who might be watching me make their food.
#16: Fast Food Origami – I don’t get it. Anyone? Anyone?
#15: Origami Boulders – there’s a need that is, thankfully, finally, filled. Now I can sleep at night.
#14: Pet Strollers – What ever happened to a leash? Am I that old-fashioned?
#13: Wind up Sushi – Uhhh… no comment. This is just weird.
#12: Chew by Numbers Art – I have no idea how you’d display this chewed gum art after it was done, but … I guess it is better than sticking it under your desk or behind your ear?
#11: Corn Dog Air Freshener – No, silly. It won’t freshen your corn dogs. It’ll make your car smell like Corn dogs. Breathe that aroma. Ahhhh….
#10: Giant Underpants – Practical if you and several of your friends all forgot your unders on the SAME DAY. Thank goodness you avoided that faux pas. That could have been embarrassing!
#9: Brain Mold – Gives new meaning to the word “Brain food”.
#8: Butt-Face Towel – Now, this is practical, at least, if you’re sharing towels with your spouse. See, gentle readers. Every problem gives the opportunity to profit. The problem is drying your face where a bottom may have been. Now, this company makes money helping people to avoid that scenario all together. Pfshew!
#7: Man Groomer – For the man who wants to groom his OWN back hair.
#6: Poopouri – It’s for giving to your husband when you’re staying at your mom’s house…
#5: Hello Kitty Birthing Rooms. Yes, in Tokyo, they’ve decided that “Hello Kitty” would help relax mothers in labor. HELOOOO?! If the thought of holding your newborn baby isn’t enough to stop the screaming — maybe a cartoon cat with no mouth will help? I don’t THINK so.
#4: Squirrel Underpants – Yes. There I said it. Those naked squirrels really offend me. Flashing children at the parks. Now you can teach modesty to even furry little rodents.
#3: The Wine Rack – Now, I loves my wine as much as the next gal, but I don’t need a bra full of it! There’s no way to discuss this one gently, so just go look.
#2: Chicken Poop Lip Junk. Yes, it is called “Chicken Poop”. No, that wasn’t a spelling error. The motto is “Be healthy. Be happy. Smile proudly and tell your friends you’ve got Chicken Poop™ on your lips!”
#1: Tampon Crafts. Nuff said. See more here… if you dare. 😉
Now, I’m all for niching-it-up in business, and I certainly hope all of these ideas do well. I love the creativity of the human mind.
Have you seen any “thinking outside the box” niches recently that you’d like to share?
PS. This is another great example of Outsourcing. Guess who sat on Instant Messenger with me giggling for the last 1/2 hour, finding these products? One of my VA’s, Tracy! 😉