Clever Copywriting: Dry Cleaners
in Copywriting &Unique Marketing Ideas by Nicole on
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I’ve been wanting to bring back “Marketing Monday” for awhile and so I decided that today is that day.
These posts, unlike Expert Briefs, are short, quick reads and are mainly photos of fun things that I’ve found.
I’m going to start with this advertisement that I saw while waiting for a bus in Ireland.
It certainly got my attention. 
“Drop your Trousers” vs. “Drop off your clothes with us to be cleaned“.
Which grabs your attention more?
What do you think?
Does it make you suddenly want to get your clothes cleaned?
Warmly,
Nicole Dean
PS. You can see past Marketing Monday moments here: Clever & Unique Marketing
Twitter: herchristianbiz
October 29th, 2012 at 11:24 am
Might be a great place to work…from what I can see, you get Fridays off and the rest of the weekend too.
But, yeah, kind of hard to ignore the hairy legs while walking by…so I suspect the advertisement does a sufficient job. hee hee!
Rhonda recently posted..I Heart – Fall Leaves – Free PLR Graphic
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Twitter: lisamariemary
October 29th, 2012 at 12:30 pm
Oh my gosh, that’s hysterical – I love it! Totally awesome advertisement – would definitely get my attention!
Lisa Marie Mary recently posted..Peace-Loving Hippies Just Don’t Belong at Football Games
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October 29th, 2012 at 1:40 pm
I love the get my attention … by drop the trousers … this is really good start for Outrageous Advert.
But they failed on the offer….
Devon Artis recently posted..Empower Network: You’ve Got Money!
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October 29th, 2012 at 4:23 pm
I love this! They have both the visual aspect and the headline… both grab your attention.
I too enjoy clever people!
Linda recently posted..How to Create a Mobile Website – 3 Essential Components
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October 31st, 2012 at 5:19 pm
Very clever ad indeed. Thanks for sharing, Nicole!! I’m sure it’s very successful for this dry cleaner.
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November 17th, 2012 at 9:53 pm
The first ad got my attention, fully. It’s short, direct to the point and really funny too.
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Twitter: NaylandHouse
November 20th, 2012 at 1:24 pm
Certainly grabbed my attention – humour always works well!
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