Clever Copywriting: Dry Cleaners

I’ve been wanting to bring back “Marketing Monday” for awhile and so I decided that today is that day.

These posts, unlike Expert Briefs, are short, quick reads and are mainly photos of fun things that I’ve found.

I’m going to start with this advertisement that I saw while waiting for a bus in Ireland.

It certainly got my attention. ๐Ÿ˜‰

Drop your Trousers” vs. “Drop off your clothes with us to be cleaned“.

Which grabs your attention more?

What do you think?

Does it make you suddenly want to get your clothes cleaned?

Nicole Dean

PS. You can see past Marketing Monday moments here: Clever & Unique Marketing

Send to Kindle


  1. Might be a great place to work…from what I can see, you get Fridays off and the rest of the weekend too. ๐Ÿ˜‰ But, yeah, kind of hard to ignore the hairy legs while walking by…so I suspect the advertisement does a sufficient job. hee hee!
    Rhonda recently posted..I Heart โ€“ Fall Leaves โ€“ Free PLR GraphicMy Profile

  2. Oh my gosh, that’s hysterical – I love it! Totally awesome advertisement – would definitely get my attention!
    Lisa Marie Mary recently posted..Peace-Loving Hippies Just Donโ€™t Belong at Football GamesMy Profile

  3. I love the get my attention … by drop the trousers … this is really good start for Outrageous Advert.

    But they failed on the offer….
    Devon Artis recently posted..Empower Network: Youโ€™ve Got Money!My Profile

  4. I love this! They have both the visual aspect and the headline… both grab your attention.

    I too enjoy clever people!
    Linda recently posted..How to Create a Mobile Website โ€“ 3 Essential ComponentsMy Profile

  5. nancy meadows says:

    Very clever ad indeed. Thanks for sharing, Nicole!! I’m sure it’s very successful for this dry cleaner.

  6. The first ad got my attention, fully. It’s short, direct to the point and really funny too.

  7. Lewis Saka

    Certainly grabbed my attention – humour always works well!