I was reading a post the other day about using Article Marketing for Search Engine Optimization.
Now, yes, one of the benefits of article marketing IS an increase in incoming links. I don’t debate that.
HOWEVER (Yes, here’s my big BUT) …
Here is my reply.
I do think that one of the things that isn’t being discussed enough is quality vs. quantity. I’d much rather have my article picked up and published on popular sites and/or in an ezine sent to 50,000 people than to write junk articles to trick the search engines.
Therefore, I think those who spend the extra time to write quality will see more benefits than those who are trying to game the system. Five *really* good articles can get you more leverage on big-time sites and ezines than 50 junk ones sent just to the directories. Really good articles can also get you interviews and open doors to JVs. Junk will not.
I think it comes back to the question whether you’re building a business for the long haul or not.
Please share your thoughts. Are you writing for quantity or quality?
PS. www.EasyArticleMarketing.com is still a great course for learning the benefits of writing QUALITY articles as a method of marketing your website.