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I’d like to welcome my friend, Susanne Myers to my blog. She’s guest blogged here before and has been on my podcast. She’s one of my best friends, so I gave her an open invite to log in and write — any time she has something to say.

She’ll be here this week, talking about Link Building (specifically for Beginners).

You may be wondering “Who the heck is she to teach link building?”

Well, let me tell you…

She has gotten over 50,000 incoming links to one of her sites in under 2.5 years.

(that’s no typo)

What does that mean, exactly? And, why are links important?

1. Having links on other websites to yours get people to click through to your websites.If you’ve got links to your website all over the net, people will run into those and click through them. That’s a gooooood thing. (People have wallets to spend money on your stuff.)

2. Having lots of links TO your website tells the search engines that your website is important. That way Google, MSN, Yahoo, and all the rest know you’re a “real” site with “real” value.

However, I won’t steal Susanne’s thunder. I’ll hand the stage to her.

What’s the Buzz about Link Building?

By Guest Blogger Susanne Myers

I’m sure you’ve been hearing a lot about link building lately. Every six months or so it suddenly becomes the “hot” topic of the week usually at the same time some new course or piece of software is released by one of the big internet gurus. But here’s the thing…  link building is something you should be doing consistently throughout the year.

Nicole was nice enough to invite me to talk to you about link building for the next couple of days. We’ll talk about what link building is and why it is important today. The next post will be about what you need to have in place before you ever start to build links to your site and then we’ll chat a bit about effective link building and how you can fit it into your busy schedule.

What Is Link Building

Definition for Beginners: Link building is the process where you go out to other websites across the internet and through various methods (many of them are free) and get them to link to one of the pages on your website. This can be done in a variety of ways.

Here are just a few examples:

Link Exchanges – These used to be all the rage and worked very well a few years ago. You would simply ask a website owner to link to your website and would offer to do the same for them.

Article Marketing – Every time you write and submit an article to an article directory or another website, you are including an author resource box with a link back to your site. That’s a link building strategy – a really good one in fact and one I am dedicated two lessons to in my 13 week link building class.

Guest Blogging – Do you remember when Nicole went on her guest blogging tour last summer? She gained a lot of exposure and traffic, but also a lot of powerful links to various pages on her site. Guest blogging is another great link building strategy.

Link To Me Page – Something as simple as setting up a page on your blog or website that tells people how they can link back to you can be effective over time. You’ll be surprised how many fans of your site would love to help spread the word for you but don’t realize that they can link to you.

Those are just a few link building strategies.

If you’d like to learn more, I invite you to take my beginner link building class were we’ll cover those strategies and more in great detail.

Why Is Link Building Important

But why do you need to worry about building links in the first place? Let me answer that question with another question. Could you use some more traffic, more people to your website and thus more subscribers and more customers? I’m sure you could, I know I can.

Link building is how both visitors and search engines find you in the first place. Think back on a time (maybe even today) when you were surfing the web, going from page to page, clicking on links and coming across some really neat stuff. You wouldn’t have found those sites if other websites didn’t link to those.

More importantly though, incoming links will help you rise in the search engine rankings. Let’s say you sell an ebook on underwater basket weaving. Just imagine how much traffic and how many buyers you could get to your website if you were the first page to come up in Google anytime someone types in “underwater basket weaving”.

Link building is one of those things that should always be on your mind and more importantly something you should do on a regular basis. Let me share with you how I go about building links and how I was able to accumulate well over 70,000 links pointing to just one of my niche websites.

Sign up today at How to Get Links: A Course for Beginners

Thanks, Susanne, for stopping by. I look forward to more posts from you this week.

Warmly,
Nicole Dean

PS. I’m an SEO geeky type person. But, when I have a question about SEO, I go straight to Susanne. So, if you’re ready to rise up through the Search Engines, be sure to check out her course.